Nowadays there are many options for each and every product & service. In online marketing you will get countless options for the pin to a plane, there may be duplicate products also, some may not satisfy customers, and some may not fulfill customers’ needs after purchasing and using. But some are ruling the market even though there is tough competition with customer satisfaction.
This applies to Digital Marketing also, we all knew that there are many kinds of tools in digital marketing according to the category. If we talk about Analytics tools for marketing strategies, are you confused about what to choose? what not to? Let’s Dive into the topic of Google analytics vs Mixpanel
Don’t worry this article will simplify your work
GOOGLE ANALYTICS
The Pros of Google Analytics
Google Analytics is one of the most popular analytics tools. In fact, Google Analytics enables you to track how visitors arrive at your site, what they navigate and the time spent by visitors on your website pages.
You will also be able to choose conversion tracking points like email sign-up forms, phone calls, product purchases, etc; So that you can find each and every conversion where it is coming from.
It also helps you to know which keywords people are using to find your website. So that you can use this information for improving your SEO strategy.
CONS OF GOOGLE ANALYTICS
Google Analytics is used for websites but not to track product analytics. So you need another tool like Mixpanel to fulfill your need for product analytics.
You also can’t track actual events like button clicks, or scrolling distance because of the limitation of choosing events.
You will not get a detailed funnel. We have three touches first-touch, ongoing attribution, and last touch. You can get attributions of first and last touch but not ongoing attributions of the funnel. It will show how the customer visited, and how they purchased but not the journey of a customer.
MIXPANEL
PROS OF MIXPANEL
Mixpanel can track user behavior for both your site and product. This provides you with a detailed view of each user’s journey. No data is lost in the gap.
Mixpanel’s funnels can be set up by setting steps in the user journey. One of the easiest ways to visualize user journeys is in the form of a funnel. Mixpanel’s approach is far more intuitive than Google analytics funnel visualization.
You can create product experiments, tweak messaging, and personalize your product to different user segments for taking action in MIXPANEL.
CONS OF MIXPANEL
If you’re more interested in measuring where people are coming from, rather than what they do, then Google Analytics is a better tool. Compared to Google Analytics, Mixpanel can’t compete with that, GA offers seamless and comprehensive integration by collecting data from google ads.
We came to know that many Mixpanel users report that it takes a bit of time, how it works.
Unlike Mixpanel, Google Analytics may look a little complicated but once you start, it is a user-friendly tool.
If you want to get up and run as fast as you can, then Google Analytics is the best choice.
Features Of Google Analytics
- Read basic reports
- Set-up dashboard
- Collects customer behavioral data
- Gives overview reports
- Share reports
- Full reports
- Set up views & Filters
- Campaign tracking
- Funnel reports
- Uses Goals to measure business objective
- Puts codes into your website to track activities of customers with attributes(like age, gender, hobbies, etc;)
PRICING OF GOOGLE ANALYTICS
For SaaS company startups, With Google Analytics, you don’t need to worry about extra costs.
The standard version of Google Analytics is completely free to use. You get all the different features and functionality, providing everything the smaller company needs are absolutely free.
FEATURES OF MIXPANEL
- Tracking
- Identity Management
- Lexicon & integrations
- Builds & interprets reports
PRICING OF MIXPANEL
Mixpanel offers a free starter plan which gives you up to 1,000 monthly tracked users. This is good news for startups.
If you take a minimum plan of $779 a year. Price is not fixed as per plan, Mixpanel charges extra for using its messaging and experimenting features. And also if you keep adding users to track as you scale, this pricing will increase.
WHICH ONE TO CHOOSE? Google Analytics vs Mixpanel
As we discussed Google Analytics vs Mixpanel
Google Analytics is a fantastic tool for traffic attribution. Mixpanel is an incredible tool for product analytics. Which one is better? Maybe there is no point in thinking, to choose because
You can happily choose and use both.
Google Analytics is completely free. It’s easy to get set GO, and you can start tracking data right away. It will be the best user-friendly tool for beginners/start-ups.
If you need Mixpanel’s event tracking and product analytics, then only MIXPANEL is more than enough
Using Google Analytics for your site and Mixpanel for your product will be the best choice to get all the data you need. You’ll have a comprehensive view. You’ll know how to improve both your site and your product at a time
Because Both Analytics tools are best and unique in their approach.
REASONS TO USE USER ENGAGEMENT TOOLS
- TO BOOST CONVERSION
Conversion is 90% information.”
‘conversion’ is far more relevant to SaaS companies. It’s probably one of the most important things you can achieve. A high conversion rate is a telescope to knowing even better to succeed. Without having the right information, you can’t expect conversion. And that information comes from Analytics.
- TO FOCUS ON MARKETING STRATEGY
So, how do you become a marketing snipper? First, you have to know about your target audience. It is possible by identifying and doubling down on your ideal customers. If you know your audience for your product, line clear for becoming a marketing snipper. This is possible only through Analytics.
- TO IMPROVE PRODUCT /SERVICE
You need to make sure that new customer sticks around.
That’s why customer lifetime value (CLV) is one of the most important metrics. Retention is the lifeblood of any SaaS company.
Your product and strategies should make the customers stay and reduce churn.
But to reduce churn, you need information. The information regarding the reason for churning is to stop the same from happening in the future.
FINAL WORDS
Comparing tools before using them is very very important. I hope the above-given information about Google analytics vs Mixpanel is enough for coming to the conclusion that choosing according to the size and nature of your business is also important as getting some clarity about what to choose, and how to choose from Google Analytics and Mixpanel.
Is this article helpful? if yes
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Frequently Asked Questions
How do I access Google Analytics?
Click Sign in (at top right), and select Analytics. If you are already signed in to Google (e.g. Gmail account), you’ll be redirected to the Analytics user interface. Otherwise, you will be prompted to enter your Google account (e.g. Gmail account) and password.
Is it easy to learn Google Analytics?
Nothing is hard to learn if you learn wholeheartedly with your own interest, Yes it is hard if you are not interested to learn and are forced to learn
What can Google Analytics track?
Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.
Is Google Analytics a marketing store?
Google Analytics is a powerful tool for brands, bloggers, and businesses alike. By using Google Analytics, you can uncover a tremendous amount of data about your website that can be used to enhance your marketing and business development strategies.
What are the 4 types of Google Analytics scope levels?
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced E-commerce only).
How does Google store your data?
So how does Google collect data, exactly? They use various web tracking technologies — such as IP address tracking, cookies, and others used in the ad tracking industry — to collect data and learn more about you. IP address tracking is a technique Google uses to help identify your location
How long does Google analytics keep data?
The maximum amount of time that Analytics will retain Google signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.
How secure is Google Analytics?
To implement secure transmission, Google Analytics uses HTTP Strict Transport Security (HSTS), which instructs browsers that support HTTP over SSL (HTTPS) to use that encryption protocol for all communication between end users, websites, and our servers. The HTTPS encryption affects all traffic from supported browsers.
Is Mixpanel a database?
Mixpanel’s data store is a distributed, user-centric event database, built for interactive-speed analytics on many events
Is Mixpanel Real-time?
Mixpanel is One of the most noted differentiators of a real-time self-serve product analytics platform, it allows teams to achieve data democracy within their organization.
What should I track with Mixpanel?
YOU can track
1. Searches.
2. Registrations.
3. Buttons
4. If people buy a ticket
5. Features of your power user
Does Mixpanel use cookies?
A big Yes, Mixpanel uses cookies
Is Mixpanel data encrypted?
Mixpanel application data is secured in transit using TLS and encrypted at rest in Mixpanel’s proprietary analytics database format.
What is a “super property” in Mixpanel?
Super Properties are a type of Event Property that you can register once to automatically attach to every Event you’re tracking. They apply to all events without manually including them in Mixpanel.