SEO SEO stands for Search Engine Optimisation, and at first glance,  you may feel like you are trying to optimise the search engine itself or you are optimising for the search engine.that’s probably the root of many of the misconceptions around SEO.

And that’s what SEO is all about: trying to get your website to the top of the results. And the most crucial part of the definition: “solving user queries”.

according to Google, black hats are the bad guys, and white hats are the good guys.

 Google decides that on the basis of some guidlines.

white hat SEO is when you perform SEO according to Google’s webmaster policies. Google has laid out, although not too clearly, guidelines you need to follow to in order to optimise your site ethically and correctly. In other words, don’t try to manipulate rankings and optimise for the users and not the algorithms .

When you try to manipulate rankings, and you can if you want to, it’s called Black hat SEO. 

SEO definitely works and is alive and kicking.

But SEO is continuously evolving.you will be surprised how effectively it can work if you are patient and consistent enough.

The SEO process aims to increase a business’s organic search results, driving organic search traffic to the site. This enables data marketers to distinguish between traffic that comes to a website from other channels — such as paid search, social media, referrals and direct — and the organic search traffic.

• Understand Your Site’s Core Web Vitals.
• Optimize for Google Passage Ranking.
• Focus on Featured Snippets.
• Learn the EAT Principle.
• Support Long-Tail Keyword Phrases.
• Create New Content.
• Update Old Content.
• Focus on User Experience.