This is a Digital Era, wherever you see, whatever you buy, whatever you do, you hear, everything is directly or indirectly connected to the internet & online marketing. Without making yourself visible on a digital platform, you can’t survive in this digital era.
But only having the presence of your business on Digital platforms is not enough to get fruitful & expected results for your business. Are you the one who is looking for search engine Ranking for your website? at the same time feeling overwhelmed to get user signals and build an authoritative website? THEN this article is especially for you. First of all, You have to do the foundation part of Digital marketing which is SEO, it is the backbone of digital marketing, and for that, the BEST link-building STRATEGIES ARE very very essential.
What is link building? How does it work?
SEO is of 4 categories, ON-Page SEO, OFF-Page SEO, Technical SEO, and Local SEO. Link building is a part of OFF-Page SEO. The practice of promoting your website to other website owners with the primary goal of securing a link on their site to your page is known as Link building
It is a Search Engine Optimization technique that increases your search engine ranking. Links are considered as the primary way of search engine algorithms determine the relevancy of your website page. Having a good number of quality links to a website indicates that the content is valuable.
Why is Linking important?
Links from other websites as well as links within your own site are important to SEO because there is a direct relation between the quality & quantity of links to your site and how much search traffic your site receives. more links = more search traffic = more customers.
What are the types of Link Building Strategies?
Following is the list of some most important strategies which professionals choose to succeed to get authority to their website:
- Guest posting with a twist
- Outreach
- Create and distribute infographics
- Replicating competitor’s backlinks
- Resources and links list pages
- Business directories and Local citation
- Broken backlinks
- Adding URL to a post
- Social media
- Unlike mentions
- Public release and content submission
- Interviews, product reviews, and Testimonials
- Forum and Blog comments
- Mentions or reviews by Opinion leaders/Bloggers
- Content repurposing and syndication
- Steal links from inferior pages
- Paid promotion for “linkable assets”
- Link reclamation
- Community site link building………….SEMrush.com for Detailed explanation about some of these strategies.
Resource page link building is the best practice of building backlinks from pages that have tabulated lists of links to external websites also can call it as resource pages.
A Resource Page (also called as a pillar page) is a web page that provides valuable information for a specific topic. It will typically include a variety of helpful links and are optimized for several keywords that relate to that topic.
What are the Key elements for successful Link building strategies?
For every step you take in the digital platform, you should follow some reliable qualities So that you will be able to gain users’ trust and that will help them to be in touch with you for a longer period of time. Let’s go through some elements to succeed.
- Choose Quality instead of Quantity
When talking about Link Building and SEO, it is more important to have quality than quantity. You will never get desired results if you are after a quantity of links without quality and value. The higher the page rank, higher the quality of the link.100 links related to one domain is considered as one backlink.100 links from 100 domains should be there.
While choosing links check whether they have the handsome rate of Domain Authority and Page Authority. These two will determine the quality of a link you want because part of this authority is transmitted to your linked page
- Build legitimate links
One of the most important things to recognize all the time is that backlinks should always be naturally gained. By making artificial or forced link building, you will not get good impressions in the sight of Google, It will backfire instead of favoring you.
Backlinks are important because it shows search engines that your content is being used as a reference.
- Creative anchor text
The anchor text is the one in which the link is linked and you can use Keywords and their variations for making it more relevant and natural and add value to your link.
Anchor text Diversity
- Exact match: 2%
- Phrase match: 20%
- Brand: 50%
- Naked URL: 20%
- GENERIC: 5%
- LSI keywords -5%
- Search domains related to your niche
Backlinks are also considered the context. Therefore, links from sites that discuss issues related to the general approach of your niche are much more valid.
- Prioritizing of placement of Links
The placement of links also plays an important role in Link building strategy. Since, backlinks are within a text, integrating them into the content, is one of the best link-building strategies than placing it in the footer or in the sidebar.
- Maintain diversification of Dofollow and Nofollow links,
You have to maintain a healthy balance between Do Follow & NO Follow links. The Nofollow links don’t pass authority to the linked page and the Nofollow are those who do have the intention of passing the authority. But all links are by default DO follow links, if someone wants not to pass authority, they lock it. If you build ONLY Do Follow links then Google will consider that you are manipulating your links. No Follow links are still links, Google will consider it as a vote of authority only the thing is, it will not pass the authority.
- Avoid toxic backlinks
Those links which don’t have a quality, good ranking are toxic backlinks Keep a best practice of checking & finding your backlinks through SEMrush Backlink detector or Ahrefs backlink detector and delete them.
- Take time to build links
Creating many backlinks in a very short period of time makes google determine your links are not earned. So you do it by taking sufficient time.
- Get TLD of the links
The TLD is the last segment of a domain, it can be .com, .org, .ar, .co, .pe, etc. In case you want to reach a specific country, you should seek to get backlinks from the TLD of the country you want to enter. This way it will be easier to improve your positioning in these new territories.
- Relevancy of Content
Without relevant content getting links will not build your website authority. Keyword research is the first and foremost thing to do ….with low competition and enough volume long tail keywords will help you to write good and relevant content. Link building is the next step .
Benefits of Link-Building Strategies
- Links provide credibility
Links provide credibility to your website since they act as third-party indicators of your domain’s authoritative strength. Google aims to provide users with the most relevant results. The higher the number of quality links directed toward your site, the higher your credibility factor.
Google works on the basis that good publishers will link to your content, it reflects their user experience.
- Google uses links to rank your site
Google’s ranking considerations. Links are very important to Google – in fact, it’s almost impossible for Google to rank your site if you have no links to it, no matter how great the content on your web pages is. In order to rank higher than your competitors you need more quality backlinks than they have.
Create unique, relevant, and original content and create links that are trusted, diverse, and relevant to build better long-term results.
Link building is one of the best ways to attract a relevant audience from industry authoritative sites. By targeting relevant audiences and niches you will improve traffic from external sources – and web traffic is a good indicator of your website’s health.
- Link building increases SEO scores
If you’re SEO savvy you’ll understand terms like Domain Authority (DA), Domain Rating (DR), Page Rank (PR), Alexa Rank, and so on. By building backlinks you’ll increase these metrics of your website. This will also aid visibility and exposure.
- Increases revenue opportunities
More traffic and better metrics lead to more opportunities for revenue generation. Your site will appear higher in search results, leading more potential customers to you. And you’ll be able to sell more products and services – as well as generate new avenues of revenue.
- Improved relationships within your niche
By building links within your niche you’ll not only be creating relevant links – but become connected more with authority players in your niche. This can open up opportunities for other avenues of collaboration too.
- Help to stand out as an authority voice
You will always want to lead your market, Link building will do it for you. As a brand leader, you’ll experience better sales and revenues because people will see you as a trusted figure and as an authority voice
- A continuous source of referral traffic
Once you’ve created a permanent link on an authority site you will get regular traffic from that link going forward. By building high-quality backlinks you’re ensuring your website sees traffic from external sources for the long term.
- Increased visibility and exposure
Using link building to increase page rankings, also supports getting credible lead generation. If you want to reach out to an audience new geographical location link building will help you do this help raising awareness in that location. This can have a big positive impact on your business, and help you to quickly establish as a trusted brand.
- Lower bounce rates
The mixture of inbound and internal links makes your backlinking look more organic. Not only do internal links make it easier for Google to navigate your site, but also make it easier for users to navigate your content. By making it easier for visitors to find the content they want, you’ll keep people on your site for longer and reduce bounce rates. If users don’t feel like getting relevant information, and helpful content from your website they will leave your site –it is known as an increasing bounce rate.
8 Easy Steps for Successful Link building strategy
- Get to know your audience
- Make a list of sites that appeal to your audience
- Write great content
- Match content to websites
- Reach out
- Use social media!
- Reach out to your network.
- Facebook Groups.
NOTE: Mistakes to avoid in Link Building Strategy
- Broken Internal Links
- Not Enough or Badly Structured Internal Links
- Confusing Website Navigation
- Having the Wrong Linking Strategy for your Content-Type
- Redirect Loops and Chains
- Breaking the Three-Click Rule
- Accumulating Toxic backlinks
Link-Building for a New Website
- Make sure you have good, relevant, helpful, informative & Great Content Before You Start Building Links
- Make Sure You Don’t Have Any 404s & All Your External Links Work Properly
- Make Sure the Pages You’re Targeting Are Indexable
- Claim All Your Social Channels & Link them to your Site
- Set up Google & Talkwalker Alerts for Your Brand, your Competitors & Relevant Keywords
- Make Use of HARO
- Answer Questions on Quora
- Reach out to your competitor’s backlinks sites
- Check your competitor’s New backlinks.
- Try Unique types of Content like videos, Infographics
- Break Content Into Releasable Chunks
- Publish Interviews of Interesting Industry Experts
- Do Some Offline Branding
- Sponsor a Local Event, Group, or Team
- Look for links & resource page
- Try for Guest Posts
- Socialize & Try to Build Relationships with Authorities in Your Niche
- Look for Broken link building opportunities
Link-Building Strategies for E-commerce
7 Effective Link-Building Tactics for Ecommerce Brands
- Embrace Video Marketing.
- Leverage Extreme Products to Build Links.
- Use Influencers to Build Content Assets.
- Create a Feature That Makes Your Products Shareable.
- Provide Product Samples to Influential Bloggers.
- Use Integrated Content Marketing & Create a Compelling Blog.
- Build an entire community of independent brand ambassadors
What are the most effective link-building strategies in SEO?
- Replicate your competitors’ SEO backlinks. Automate your marketing.
- Use the broken link-building strategy.
- Try to regain missing backlinks.
- Build links with images.
- Write guest posts.
- Get on “best of” lists.
- Connect with other industry experts.
Local link-building strategies
- Create Social Media Profiles.
- Find Local Business Directories.
- Find Industry-Specific Directories.
- Reach Out to Local Newspapers, Forums & Communities.
- Find Sponsorship Opportunities.
- Reach Out to Local Bloggers or Influencers.
- Monitor Competitors’ Backlinks for Relevant Opportunities
- Find broken links
- Provide Updated content
New & Advanced best Link building strategies used by experts for ranking
- Skyscraper Link Building
- Spy on Your Competitors
- Guestographics
- Infographics
- Publish Original Research
- Mention Influencers
- Become a Thought Leader
- Create an Abundance of Content
- Create Supportive Tools
What are the best ways to acquire links?
- Produce unique research.
- Respond to a popular/trending article.
- Update or elaborate on links in relevant posts.
- Offer free tools.
- Create unique images or graphics.
- Review the SERPs.
- Build trusting relationships.
How do you do Link building strategies?
You can divide the whole list into two parts to make it easy to understand.
- Advanced (Outreach) Strategies: Guest Posting. Resources and Links List Pages. Social Media Backlinks. Collaboration with Opinion Leaders.
- Quick Strategies: Replicating Competitor’s Backlinks. Adding URL to a post. Forum and Blogs comments.
How do you find a link-building site?
Below given are some of the link-building sites
- Link Building on Moz.
- Link building on Backlinko.
- Link Building on Search Engine Land.
- Link Building on Search Engine Watch.
- Link Building on Search Engine Journal.
- Link Building on Ahrefs.
- Link Building on Wordtracker.
- Link Building on KaisertheSage.
3 Types of Links that boost your search ranking
- Inbound Links
- Outbound links
- Internal links
And there are two types of backlinks they are NOfollow & DOfollow
Which link carries the most value on a page?
A do-follow link is a direct link from one site to another that is recognized by Google. With a do-follow link, the linker passes some of their equity/authority through the link. A do-follow link is the most valuable type of link as it passes SEO value and authority to the site it leads to.
Best Link-building tools for Digital Warriors
The following tools are free tools that help you in Link building strategy if you are not a beginner, you can obviously go for paid tools
The best free link-building tools for SEO
- Ahrefs free broken link checker.
- Google Alerts
- Google search console
- Hunter.io.
- Open link profiler
Free Backlink Checkers for SEO on a budget
- Ahrefs free backlink checker
- SEObility
- Majestic
- SEMrush
- MOZ
- Monitor backlinks, free backlink checker
- Backlink Checker (with historical, new/lost link data)
- Small SEO Tools Backlink Checker
- SEO Review Tools Backlink Checker
- Linkgraph
- Rankwatch
Free Chrome Extensions for Link Builders
- Check My Links Extension
- Ahrefs’ SEO Toolbar
- Detailed SEO Extension
- Buzzstream Buzzmarker
- SEOminion
- NoFollow
- Scraper
- gInfinity
there are several free link-building tools that allow you to generate high-quality links through various outreach strategies
Conclusion
I hope this post has given you the inspiration to get started with & improve your backlinking strategy.
On a final note, if you want to achieve real success when it comes to link building don’t go down the route of buying links. Because, first of all you don’t know whether it is working for you or not, and secondly, it may backfire and harm you in your journey in the long run.
If you aren’t building a solid backlink profile for your site by getting links from authoritative sites, then you can never rank high and get user signals.
After getting full knowledge about the best Link building strategies, do’s, and don’t, if you are thinking that Link building tools are going to be a Miracle drug that will suddenly get you loads of links, THEN you are in the wrong perspective, it’s off the table. But they only can help speed up the learning curve, especially if you are on a tight budget.
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Frequently asked questions
What is the most common backlink strategy?
Guest posting/blogging is a good and most important popular link-building strategy. People want to link back to quality content
Is link building still important?
Yes, Link building is still the most effective SEO tactic. Since Google continues to consider in high-quality backlinks to determine a site’s credibility, investing in a link-building campaign can potentially grant you more ranking and conversion opportunities.
What are the features of a good backlink strategy?
A high-quality backlink is one that has the following features, they are- NATURAL, HIGHLY REPUTABLE, AND HIGHLY RELEVANT. While high-quality backlinks pass the most value
Does google use or care about backlinks?
Backlinks are very very important for SEO performance because they are the foundation of Google’s original PageRank algorithm. Many studies in SEO industry have proven the impact of backlinks on organic search performance
What are the key elements of a successful Link building strategy?
- Choose Quality instead of Quantity,
2. Build legitimate links
3. Creative anchor text with Anchor text Diversity
4. Search domains related to your niche
5. Prioritizing of placement of Links
What should we avoid in the link-building strategy?
Mistakes to avoid in link-building strategy
1. Broken Internal Links
2. Not Enough or Badly Structured Internal Links
3. Confusing Website Navigation
4. Having the Wrong Linking Strategy for your Content-Type
What are the best ways to acquire links?
- Produce unique research.
2. Respond to a popular/trending article.
3. Update or elaborate on links in relevant posts.
4. Offer free tools.
Which link carries the most value on the Page?
A Dofollow link is the most valuable type of link as it passes SEO value and authority to the site it leads to. Dofollow links are active hyperlinks with anchor text
What are the types of links in link building strategy?
- Guest posting with a twist
2. Outreach
3. Create and distribute infographics
4. Replicating competitor’s backlinks
5. Resources and links list pages
6. Business directories and Local citation
7. Broken backlinks…
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