The name Analytics itself express the whole idea of Digital Analytics. Yes, Analyzing data of your Digital platforms. Having said that without having a clear picture of the start to end of anything you do, we should not step forward. Or else you will have to face consequences. Deep data insight is the key to understanding your audience’s behavior, choices, interests, and expectations to make the right decision in marketing strategy.
But choosing the right tool for your business from N no.of tools is also an overwhelming and challenging task. You can’t risk choosing the wrong tool for your business, it will cost you.
You will know detailed information about the list of Best Analytics tools for Marketing strategy (online) , but before diving into the list, let us explore what is Digital Analytics, its benefits, and how it works for websites & Social media to get more traffic and conversions.
WHAT IS DIGITAL ANALYTICS?
Before the adoption of digital analytics tools, Business people were left to make decisions based on intuition or past experience. Data from Past experience was the only base for product strategy, it used to offer a limited picture for understanding customers. If they want to know, what customers think about their product, they’d have to ask them directly through surveys, and focus groups. which was very expensive.
But now your customers are online, more than anything they are spending most of their time on social media, search engines like GOOGLE, YOUTUBE, etc. giving you more insight than ever before into their thought processes and behaviors. It is supporting business people to analyze their products /services easily.
Benefits of Digital Marketing Analytics
- Digital analytics is the process of collecting, analyzing, tracking, measuring, visualizing, and interpreting digital data, illustrating user behavior on websites, mobile sites, and mobile application, and ultimately acting upon the data from all of your digital media.
- Business people use digital analytics to minimize churn, they experiment the ways to get an audience and increase conversion based on these Reports and also for increasing the value of existing customers.
- Any businessman hoping to take advantage of the power of their own customer data should learn to use Analytics tools.
- Before researching about their competitors business people always have to adopt the Analytics tool first.
Most companies are now sitting on a gold mine of customer data just waiting to be analyzed. Customers are giving direct marketing insights into what’s working, what’s not, and what might work in the future through purchasing digital products every day. But still, only 25-30% of people are using analytics tools according to the survey.
BEST ANALYTICS TOOLS FOR START-UPS/BEGINNERS
Before talking about the list of Best Analytics tools for marketing strategy, firstly you have to know our purpose for using analytics tools.
Let us check – Checklist for choosing an accurate Analytics tool as per your needs of business nature and objectives.
Business Objectives
- Pricing
- User Interface and Visualization
- Advanced Analytics
- Integration
- Mobility
- Agility and Scalability
- Multiple Sources Of Data
- Customization
- Collaboration
- Security
Now let’s dive into the types of best Analytics tools which are useful for start-ups/beginners
- Google Analytics
- Google Optimize
- Kissmetrics
- Crazy egg
- Mixpanel
- BuzzuSmo
NOTE: Above Analytics tools are used in all aspects of Digital Marketing analytics like social media marketing, Data analytics, website analytics, and product analytics. Let’s go through these cool Analytics tools
About Google Analytics
Google Analytics is a web analytics service that provides statistics and an analytical approach for search engine optimization and marketing.
For Beginners/new users, Google analytics shows how to create an account, implement tracking code, and set up data filters, etc.GA will also teach you how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.
It also provides full courses on Google Analytics. You can also find many tutorials on social media platforms
But According to my experience, Google Analytics Academy is mostly preferable, rest is your choice.
FEATURES
- Read basic reports
- Set-up dashboard
- Collects customer behavioral data
- Gives overview reports
- Share reports
- Full reports
- Set up views & Filters
- Campaign tracking
- Funnel reports
- Uses Goals to measure business objective
- Puts codes into your website to track activities of customers with attributes(like age, gender, hobbies, etc)
Google Analytics uses 4 primary sources to analyze the collected data
- USER LEVEL(actions by each user)
- SESSION LEVEL(each individual user)
- PAGEVIEW LEVEL(visit of each individual)
- EVENT LEVEL(buttons, clicks, video views, time spent on site, etc.)
About Google Optimize
Google Analytics is an online split-testing tool that dives into your website, it enables you to experiment with different ways of delivering your content. It facilitates three types of testing –a/b testing, multivariate testing, and redirect tests. Optimize is typically used for conversion rate optimization (CRO).
HOW DOES IT WORK?
When you write data for your website, how do you know whether it will reach the audience or not, our motto is to get the audience to our site. We use this Google optimization tool for knowing whether your content gets desired conversions or not. You will create 2 kinds of content on the same topic, and you make them according to two versions for A/B testing. Version A & Version B, you will know whether Version A or Version B got the best click-through rate. It also has two more types of tests multivariate testing & redirects tests. These all are used together to set up and analyze experiments into what works best on your web page.
Reason for using Google Optimize
Laymen Example: If 10,000 people visit your web page per month, and 2% of those people convert at a conversion value of £10 each, those visitors will bring in a total of £2,000, at an average value of £0.20 each. But, if you use Google Optimize to improve that page’s conversion rate to 3%, those 10,000 visitors will then be worth £0.30 each and will bring in a total of £3,000. By increasing the conversion rate by 1%, we’ve gained an extra £1,000 per month in revenue without increasing our marketing cost.
About Mixpanel tool
Mixpanel tool allows you to analyze how the audience interacts with your Internet
connected product. It makes teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand audience behavior, and make decisions about your product
- It also helps to create and analyze multiple message types.
- It uses the concept of Users, Events, and Properties
- Intuition, easy-to-use interface
- Real-time analysis with 99% of data available in seconds not hours
- Ability to retain and analyze data from >13 months ago
- Integration with 3rd party tools for engagement, A/B testing, attributions, etc.
- Deeper analysis of HOW & WHY
FEATURES
- Tracking
- Identity Management
- Lexicon & integrations
- Builds & interprets reports
About Crazy Eggs
Crazy Eggs is an online analytics application that provides eye-tracking tools, which uses a heatmaps system for collecting Data based on where people clicked on your site. So that you will be able to focus on the right point to improve. It also lets you 15 top referrers, search terms, operating systems
To use Crazy Egg you have to place a small piece of Javascript code on your site.
Crazy Egg utilizes 4 different ways to analyze
- Heatmaps – These help in giving a defined picture of where visitors clicked on your page. Where you need to make changes for improving conversions.
- Scrollmaps − It helps in giving you insights up to what length people scroll down on your page. With Crazy Egg, you can ensure where people leave your page and where to hold them exactly, and where to add more to hold them for longer
- Overlay Tool − It gives you an overlay report of the number of clicks occurring on your website. You may be able to get more on it.
- Confetti − Confetti distinguishes clicks for you segmented by referral sources, search terms, etc. Now, you know the origin of your clicks, so you uncover the traffic sources. Put extra effort there and you will earn more traffic and revenue.
How does it work?
Crazy Egg takes a screenshot from a specified URL, collects all clicks on that page, and projects it as a heat map on top of the screenshot. With every measured mouse click, valuable data such as the referrer, country, device type, etc are added to that single click.
It offers 60 Days free trial
About BuzzSumo
BuzzSumo is a cloud-based platform that helps you reveal the best engagement, content, and outreach opportunities across social media and search. Revealing new keywords, trending stories, questions of users, and content success, all while monitoring what’s most important to your business.
How to use BuzzSumo
- Explore new and evergreen content ideas
- Support crisis management
- organic content strategy
- Reduce digital ad spend
- Conduct competitor analysis
- Explore news tracking
- Monitor mentions and create social media coverage reports
- Explore breaking news tracking
- Monitor cross-channel performance
- It is a specialist in Content Marketing.
- It is providing 4 searches per day
About Kissmetrics
Kissmetrics is a powerful analytics tool that delivers key insights and user interaction on your website. It shows a clear picture of users’ activities on your website and collects acquisition data of every visitor.
Kissmetrics helps you in identifying the key areas
- Cart size
- Landing page conversion rate
- Customer activity on your portal
- Customer bounce points
- Cart abandoned products
- Customer occurrence before making a purchase
- Customer lifetime value, etc.
Overview of Kissmetrics
- It gets you more audience by not letting you lose potential customers and maintaining brand trustworthiness and credibility.
- It supports you in making the right decisions where you are playing right.
- It helps you identify data and trends, which contribute to audience acquisition.
Features
- Ability to track effective marketing channels.
- Figure out how much time a user takes to convert.
- Determine the degree to which the user was engaged with your site.
- A User-Friendly dashboard. You don’t have to hassle for searching figures
- It can also calculate the time taken for the conversion of an avg customer
BEST ANALYTICS TOOLS FOR SOCIAL MEDIA MARKETING
- Hotjar
- Napolean cat
- Coschedule
- Audience
- Brand24
About Hotjar
Hotjar is a very powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you a ‘Vivid picture of how to improve your site’s user experience and performance/conversion rates.
What is Hotjar analysis?
Hotjar heatmaps give you an aggregated view of user behavior, showing you how the audience has interacted with your pages over time. When visitors land on a page, Hotjar collects their user behavior and maps the elements visitors interact with, in the aggregate, to master your heatmap analytics report.
Analysis Tools of Hotjar
- HEATMAP: Understanding the needs of users, care about and do on your site by visually representing their clicks, taps, and scrolling behavior – are the strongest indicators of user motivation and desire
- SESSION RECORDINGS: Eliminates guesswork with Recordings of real user behavior on your site. By watching your user’s clicks, taps, and mouse movements you can identify usability issues on the site, thus it saves time.
- FEEDBACK TOOLS:- Onsite survey: Improving the performance of your website starts with understanding your user’s needs and what’s preventing them from achieving them. Invite your audience for polls, and questions on your website, or mobile site, or invite your users right before they abandon your site to uncover their objections or concerns.
Does Hotjar slow the website?
Every tool will affect your website to some extent, hotjar also slows your website like other tools but don’t have to worry.
About Napolean Cat
Napolean Cat is an All-In-One tool for social media management platforms that converts your teams and untangles workflow, helps in engage and support customers on social media
FEATURES
- Social inbox- manages customer service on social media
- Automation – Scale sales and improve workflows
- Publishing – Schedule content across platforms
- Analytics – Measure social media marketing performance
- Reporting – Improve your performance with social media reports &
- Instagram scheduler
- Napolean Cat is highly reliable and supports users in setting –up accounts for connecting their social media profiles.
- Return on Investment
- Maintaining a positive brand image
- Identifying potential influencers
- Spying competitors
About Coschedule
CoSchedule analytics tracks engagement for all messages published on Social media Facebook pages, Twitter, Instagram business accounts, and LinkedIn brand pages. You can view data within individual Social Messages and Social Campaigns
CoSchedule is an all-in-one platform for planning, organizing, and executing all things of content marketing. It is user-friendly drag-and-drop calendar interface makes it easy to collaborate and schedule all your projects in one place.
FEATURES
- Social media analytics
- Gets an overview of your overall social media strategy
- Reports on particular campaigns and initiatives
- Reviews social media performance on specific channels
- Build reports for a particular stakeholder
Creates filtered reports to break out your social media performance based on your social profiles, types of projects designed by you, tags, hashtags, color labels, etc.
CoSchedule can automatically add UTM tracking parameters to all of your links for better tracking inside google analytics, you do not have to connect a specific GA account.
About Brand24
It is a Social listening platform that gathers and analysis all publicly available mentions of your keywords on the interact. They all are accessible from a single dashboard.
- It is also a social monitoring tool.
- It will track keywords, hashtags, and URLs that they are interested in.
- Social media monitoring is also known as social listening.
- Online reputation management made easy
- It takes ideas from positive comments from your brand ambassadors & responds to a dissatisfied customer before the story gets ahead of you.
Key points
Improves Customer satisfaction: Track & engage online reviews, social media mentions, blogs, message boards, news sites, and much more. Track & engage online reviews, social media mentions, blogs, message boards, news sites, and much more
Measures your Marketing/PR efforts. : Finding out the number of people who saw your brand. Track engagement, including Likes, Shares & Comments.
About audiense
audiense analytics is a platform that allows brands to gain a deeper understanding of their current and potential customers to improve marketing strategy, customer experience, and brand perception, which usually comes from social media analytics.
BENEFITS
- Targeting. Knowing your audience can help you target the right group of audience.
- Promote Your Product. It is well-known that advertising can be very expensive.
- Reach Out To Your Customers
- Attract New Customers
- Time Savings
- Cost Efficient
- Complete Data
Sources to support Audience analysis.
- Demographics
- Social media activity
- Device usage
- Use of media sources
- Third-party data sources
- Advertisements
Using audiense Analytics
- Discover new audiences by profiling
- Model target audience.
- Profile and grow current visitors to generate look-alike models using demographic, geolocation, interest, and in-market attributes.
- Discover non-intuitive attributes of converters for audience expansion. No guesswork.
- Analyze performance: attribute revenue and gain better insight into the customer experience.
- Optimize your audience and media mix based on well-known performers who drive the most valuable section of your funnel.
- Audience profile report
- Funnel Analysis
- Discovering reports
BEST TOOLS FOR DATA ANALYTICS
- SEMrush
- Open site explorer
- AdWords Performance Grader
- Mixpanel
- Crazy Egg
- BuzzSumo
About SEMrush
SEMrush is a cool and great tool for marketing, it is also a competitive analysis tool that allows you to keep an eye on what competitors are doing online so that you would be able to adjust your strategy to beat them in search rankings. A complete marketing toolset, SEMrush lets you monitor your brand and your competitors’ brands, social media accounts, and more.
It deals with content marketing, Social media marketing, paid metrics, and also other marketing strategies.
Different ways of using SEMrush IDENTIFYING the following key points
- Competitors.
- Competitor’s Top Content.
- Your Top Ranking Keywords.
- New Ways to Monetize Your Website.
- See the Breakdown of Your Competitors.
- Find High-Quality Link Building Opportunities
- SEMrush has its own Machine Learning Algorithm(MLA)
- They even clean data through their proprietary methods, in order to present the most accurate solution..
SEMrush gathers data from the following sources
- Website Traffic Analytics
- Online Advertising Data
- Backlinks Data
- Social Media Data
- Search engine data: Domain ranking keywords
About Open Site Explorer
Open Site Explorer is an incredible tool in the SEO world for link research. The tool can help you and your client understand your competitor’s movements and any opportunities that exist via link building.
FEATURES
- You can compare backlinks of 5 sites at-a-time
- The most important metrics for judging the site are Page Authority and Domain Authority, which show the result of both domains as well as the page Authority of the site.
- It shows the number of inbound links which a site has. It gives you a deep insight into the social media popularity of the site. (only for paid members)
- It also shows the anchor text associated with the linking domain.
- Custom Filter
- Linking domain results/reports
- The Excel file
About AdWords Performance Grader
Google Analytics shows you how people found your site and how they explored it. This helps you to get ideas for how to enhance your website. It is a free tool to help google advertisers understand better the wellness of campaigns, and how they are performing compared to Pay-Per-Click(PPC) best practices.
AdWords Performance Grader gives deeper details on these key areas
Google Ads Performance grader plus analyzes your Google Ads PPC account and serves up in-depth competitive analysis,. Advertisers using this free tool will receive scoring and advice in these areas
- Quality Score
- Impression Share
- Wasted Spend
- Click-Through Rate (CTR)
- Account Activity
- keyword Optimization
- Text Ad Optimization
- Landing Page Optimization
Reasons to use
The first and foremost reason is, it is a free tool, so it is very helpful for beginners who can’t afford to invest in tools at starting stage of their career.
AdWords is a very user-friendly tool, easy to use, You can even get tutorials from Google which is preferable.
Above given are the Best Analytics tools for Marketing strategy(online). You can choose it according to your business nature and financial situation.
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Frequently Asked Questions
What makes good analytics tools?
Your analytics tool must allow users to share, analyze and interact with data in different content formats to enable smarter, collaborative decision-making. You should be able to quickly distribute insights across your organization whenever you need to make to collaborate and make decisions.
What are the three core elements of analytics?
There are 3 core elements of Digital Analytics, They are……..Descriptive, predictive, and prescriptive analytics.
Why are analytics tools important?
These are tools that allow you to assess and analyze your website’s performance. With the data provided by these tools you, you’ll be able to optimize your website and get more visitors to take action.
What are the 4 broad categories of analytics?
- 1. Descriptive Analytics. Descriptive analytics is the simplest type of analytics, it is the foundation on which the other types are built.
2. Diagnostic Analytics. Diagnostic analytics addresses the next logical question, “Why did this happen?”
3. Predictive Analytics.
4. Prescriptive Analytics.
What is the difference between analysis and analytics?
An analysis is the division of a whole into small components, and analytics is the science of logical analysis. While analysis looks backward over time and works on the facts and figures of what has happened, analytics work towards modeling the future or predicting a result.
What are the primary sources of Google Analytics to analyze the collected Data?
1.USER LEVEL(actions by each user)
2.SESSION LEVEL(each individual user)
3.PAGEVIEW LEVEL(visit of each individual
4.EVENT LEVEL(buttons, clicks, video views, time spent on site etc.)
What is the checklist for choosing the right Analytics tool?
Checklist for choosing accurate Analytics tool as per your needs of business nature and objectives
1. Business Objectives
2. Pricing
3. User Interface and Visualization
4. Advanced Analytics
5. Integration
6. Mobility