BEST MARKETING TOOLS FOR YOUTUBE CHANNEL RANKING

Before knowing about the list of best marketing tools for Youtube channel ranking, have a glance at what is  Youtube Marketing & some basic guidelines for Youtube Marketing. This article is a mini guide for beginners, my intention is to fill confidence through this article for them, those who have tremendous knowledge and experience in their niche but still hesitating to start their own Youtube channel. I hope you like this mini-guide.

What is Youtube Marketing?

YouTube marketing is a process that supports & guides in creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps YouTubers & business people boost traffic, increase their customer base, and reach new audiences.

Top Advantages of YouTube Marketing

• Heavy Traffic. YouTube is growing exponentially, with more than 5 billion videos consumed per day

• Higher chances of  Visibility on Google.
• Build Your Powerful Email List on YouTube.
• Higher Conversion Rates.
• Different types of videos you can make.
• Massive Media Library.

How to grow a Youtube channel?

• Know and clearly define your audience: Start with learning things about your audience for creating your content, like their, interests, hobbies, needs, problems, age, languages, and devices they use. It’s mandatory to know your core audience. Knowing your audience like the back of your hand can help you understand how to make your content, making videos that appeal most to your target audience and addressing their needs and wants.

• Make your video topic clear: Demonstrate your knowledge and experience, setting out your topic straight away in your introduction or title. This gives people confidence & clarity in what they are about to watch and keeps them engaged –Like a blog post!

• ‍ Include a call-to-action: By including a call-to-action in your video it allows your audience to remain engaged with the content instead of bouncing off. Try and include a question in your video that they can answer in the comments, or include a link to your website, or other social media channels or suggest another related video, and make them  watch your content for 3 hours at a stretch (if possible)

‍Tips for increasing subscribers‍

• Quality and value in your videos

Because of having videos and competition on the YouTube site, don’t just post videos for the sake of posting them. Be sure you are posting quality-assured and valuable content for your audience to keep engaged and subscribe to your channel, if that means posting one video a week instead of two then so be it, Quality matters not quantity. Don’t spoil your channel image running after quantity.‍

• Subscribe to other YouTube channels

Subscribing to other channels helps you to reach out to a wider audience, it is just like free advertising. because if you are already subscribed to their favorite Youtube channel, and they see that one of your videos is something they are interested in, then they are going to click on your video and give you a shot!

• Let viewers know what your next video is about: Let them know by giving a little information about what is coming next, this will encourage viewers and keep them engaged, hopefully also increasing your chances of being subscribed.

Engage with your audience at the end of your video and ask them what they want to see next time, tell them to drop a suggestion in the comments section will provide quality and value.

• Show gratitude: Thank your subscribers, it can be as easy as going onto their channel and leaving a comment or liking one of their videos. Depending on your popularity, you can also do shoutouts, mention people when they comment or engage with your channel, make your audience feel a part of your process, and build that relationship. These are the very basic tips for effective implementations for your YouTube Channel for beginners.

What is YouTube SEO?

YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

Rather than trying to dip into every traffic source in YouTube analytics, It is better to focus on ranking videos in YouTube search and trying a few tips to “double dip” your video rankings in Google search, it will give you two folds result.

How YouTube’s search engine algorithm works

Videos are ranked based on various factors including how well the title, description, and video content match the viewer’s query. Apart from that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those.

• The key ingredient of effective video SEO is high engagement.

YouTube wants to keep viewers on its platform as long as possible, it may not be your video.

That’s because more video views = more ads shown = more money in the bank.

YouTube engagement metrics can be measured in YouTube analytics as likes/dislikes, comments, CTR, audience retention, average watch time, end screen clicks, card clicks, and the list goes on.

• STEP- 1 YouTube keyword research

• YouTube suggests pairing with Google Trends

• Use any keyword explorer tool for getting bulk keyword analysis, for generating bulk ideas

• “Double dip” into Google’s search results

• Search Google for your target keyword

• Use Content Explorer to search for videos by topic

• STEP – 2 Identify search intent

• STEP- 3 Satisfy search intent with a high-retention video

How to start a beginner YouTube channel

There are some important tips to follow, for starting a YouTube channel 

• Know your channel’s purpose
• Create your YouTube channel
• Verify your account
• Create a banner
• Know your niche
• Just start recording
• Don’t forget SEO
• Get to know YouTube analytics
• Don’t worry too much about your camera
• Do worry about audio

DON’T DO THESE 3 MISTAKES

Time and effort alone don’t guarantee you success without the RIGHT STRATEGY

Youtubers consistently make these 3 mistakes.

• Creating content that the audience doesn’t want
• Bad thumbnails
• Creating content that’s not engaging

How to fix it and grow your channel faster

• Research upfront for what the audience is searching for and how they are searching beforehand. Because people will not search for solutions while typing in the search bar, they type problems in the search bar and ask for solutions.

• So write or make a video about their problems, and issues then introduce them to your tips or solutions to their problems.

• Thumbnails should be of deep intention(Don’t ever try to show the wrong thumbnails for getting traffic, it may spoil your channel’s credibility)
• Don’t make a video or write a topic on which people are not searching about.

You can avoid these problems by using the best YouTube marketing tools for your channel. Shortly we will learn about different kinds of tools for ranking your channel and making money in our journey to explore.

Why do we need YouTube marketing?

Video is a versatile media format that you can use to offer information to your audience. It is available in many forms and can cater to a diverse set of audiences. It can easily attract the attention of your audience and invite them to engage with your brand

How a YouTube channel will help your knowledge business?

You can use YouTube to address customer questions, promote brand messages, and portray what you want to express to your audience. The reach, engagement opportunity, and conversions are there.

Techniques to build a successful YouTube channel

 To create a successful YouTube channel. Use these tips to set up your channel, optimize it to get your videos ranked, and gain more subscribers.

• Create Your YouTube Channel: The Basics

• Profile Name

• Cover Picture

• About Section

• Do Your Research

• Plan and Upload Content

• Optimize Your Video Titles and Description Consider

• Write descriptions that clearly and precisely describe your video content in a way that attracts more views.

• Don’t reveal too many details, make people curious to find out more by watching the video.

• Use long-tail keywords, as they are similar to what people actually type to search for a video.

• Add relevant hashtags to your video descriptions, as they help categorize the video and improve your SEO.

• Keep sentences and paragraphs short to make your description easy to read and mobile-friendly.

• You can also use your descriptions to direct people to other useful resources like similar or related videos by adding the URL.

• Video descriptions can also be used to drive traffic to your website if you include your website link in the description.

• Integrate with Other Social Media Accounts and Your Website

• Cross-Promote on Other Platforms

• Analyze and Improve

7 MUSTS FOR YOUTUBE CHANNEL

• Create Your Ideal YouTube Channel Banner

• Introduction Video is really good for the first impression

• Optimizing your Playlists will help

• Defined Channel Keywords will help YouTube to identify your channel, it relies on User-Generated signals

 Setting YouTube Channel Keywords

• Go to YouTube Studio.

• Select Settings.

• From the menu, toggle to Channel.

• Set your keywords.

• You don’t need to add a million keywords here but instead, focus on 5 to 10 important keywords that describe your channel.

• Custom URL

• Channel Description

• Use Templates to help the audience to connect with you

• These interactions could include things like:

• What video to watch next.

• What content to read on your website.

• Links to the tools you use.

• Online courses you may offer.

• Links to your social channels.

• A link for people to subscribe to your channel.

• A brief description of who you are and what you offer.

CHECKLIST TO DRIVE MORE TRAFFIC AND RANK YOUR YOUTUBE CHANNEL

• Pick your keywords wisely

• Use keywords in your video title

• Include the keyword in your video file

• Optimize your YouTube video description

• Use video hashtags to drive YouTube search results

• Select a video category

• Customize your thumbnail image

• Add subtitles and closed captions

Best YouTube Marketing Tools

You will rock the YouTube marketing world by using the following tools for your YouTube channel

• SEMrush

• TubeBuddy (paid)……If you want to know detailed information about this magical tool then CLICK HERE

• Ahrefs

• Vidiq

• BuzzSumo

• Woobox

• Adobe analytics2022

• Kparser

• Mixkit

• YouTube Analytics

Best tools to optimize and rank your YouTube videos

• Keywordtool.io

• Camtasia

• DrumUp

• Canva (Paid)

Best  free SEO Tools for your YouTube channel TAKE-OFF

• YouTube search bar:  If you type words and phrases into YouTube’s search bar, you’ll see the titles and content that are ranking highest. Those are your content competitors.

• Google video search bar: Just like YouTube’s search bar this will give you insight into your competition and customers’ behaviors, Google’s video search bar can do the same because it is the largest search engine in the world. So don’t miss it.

• Keywordtool.io: This uses Google Autocomplete and information from other search engines to generate long-tail keywords relevant to your YouTube audiences’ search so you can more easily be found when people are looking for videos similar to yours.

• TubeBuddy(free version): This is a YouTube SEO tool that gives you direct access to your YouTube dashboard through a Chrome extension. Once installed, you’ll be able to see its SEO features in one easy place.

NOTE: If you want to know detailed information about this best and most magical tool then CLICK HERE

• Canva (free version): it’s a great way to get your feet wet when you’re creating thumbnails for YouTube. You can easily create designs to accommodate your videos with your brand’s colors, appropriate layouts, and personal changes that express your business culture. Be sure to save each file name using best practices and include meta descriptions when you load them into YouTube. 

• Google Trends:  Google Trends gives you access to unbiased data which has been collected by the search giant. It shows how often a term has been searched on Google

• VidIQ: It always shows you real-time analytics, who’s got analytics obsessive-compulsive disorder, wanna check those numbers and can see them wherever he/she is on YouTube? It’s a much-loved feature on the VidIQ Chrome extension. Given above are the Best marketing tools for YouTube channel ranking

HOW TO MANAGE YOUR YOUTUBE CHANNEL

There are some simple steps to manage your YouTube  channel

• You can manage your channel settings in YouTube Studio. Change everything from your country/region to your channel’s visibility.

• Sign in to YouTube studio.

• Select settings from LEFT MENU

• Set the channel settings and select Save.

• Google Account manages the YouTube channel when connected to the Brand account

Final thought

Especially for beginners, before getting your feet wet in making YouTube videos, have full-fledged knowledge about everything that comes on your way. Know what and all things you need to make a video apart from following guidelines. Don’t overthink about the stuff you use. Having a smartphone is more than enough at the beginning of your career, you can start your journey as a YouTuber/YouTube marketer.

ALL THE BEST ………………………………

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